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Perfect Definition Microblading, SMP, Permanent Makeup & Medical Tattoo



This document refers to personal data, which is defined as information concerning any living person (a natural person who in this document will be called the Data Subject) that is not already in the public domain.

The General Data Protection Regulation (GDPR) which is EU wide and far more extensive than its predecessor the Data Protection Act, along with the Privacy and Electronic Communications Regulations (PECR), seeks to protect and improve the rights of EU data subjects. These rights cover the safeguarding of personal data, protection against the unlawful processing of personal data and the unrestricted movement of personal data within the EU and its storage within the EEA.

1 – Perfect Definition Microblading, Permanent Makeup & Medical Tattoo which hereafter for the purposes of this Privacy Notice will be referred to as Perfect Definition, is pleased to provide the following information:

2 – Services:
Perfect Definition provides Microblading, Permanent Makeup, Medical Tattoo & Aesthetics services at the request of clients. This document is all encompassing for those persons receiving any of the treatments and those making enquiries.

3 - Personal Data
a) For the purposes of providing treatment, Perfect Definition may require detailed personal information. Perfect Definition will only collect what is relevant and necessary for your treatment. When you contact Perfect Definition, Perfect Definition will request some information, will make notes which may include details concerning your medication, medical history, treatment and other issues affecting your health. This data is always held securely, is not shared with anyone not involved in your treatment. To be able to process your personal data it is a condition of any treatment that you give your explicit consent to allow Perfect Definition to document and process your personal medical data. Contact details provided by you such as telephone numbers, email addresses, postal addresses may be used to remind you of future appointments and instructions, patch tests or other information concerning your treatment.
b) For marketing purposes, Perfect Definition may also use the contact details provided by you to respond to your enquiries, including making telephone contact and emailing information to you which Perfect Definition believes may be of interest to you.
c) In making initial contact with Perfect Definition you consent to Perfect Definition maintaining a marketing dialogue with you until you either opt out (which you can do at any time) or we decide to desist in promoting our services. Perfect Definition will NOT broker or sell or share your data and you can ask to be removed from my marketing database by emailing or phoning Perfect Definition using the contact details provided at the end of this Privacy Notice.
d) Some basic personal data may be collected about you from the marketing forms and surveys you complete, from records of our correspondence and phone calls and details of your visits to our website, including but not limited to, personally identifying information like Internet Protocol (IP) addresses.
e) Perfect Definition website may use cookies, which is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Website visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Perfect Definition website.
f) Perfect Definition will only collect the information needed so that it can provide you with the services you require, the business does not sell or share or broker your data.

4 - Legal basis for processing any personal data
To meet our contractual obligations obtained from explicit Patient Consent and legitimate interest to respond to enquiries concerning the services provided.

5 - Legitimate interests pursued by Perfect Definition
To promote treatments for clients with interests in Microblading, Permanent Makeup, Medical Tattooing and Aesthetics.

6 – Consent
Through agreeing to this privacy notice you are consenting to Perfect Definition processing your personal data for the purposes outlined. You can withdraw consent at any time by using the postal, email address or telephone number provided at the end of this Privacy Notice.

7 – Disclosure
Perfect Definition will keep your personal information safe and secure, only Perfect Definition Practitioner will have access to your patient records. Perfect Definition will not disclose your Personal Information unless compelled to, in order to meet legal obligations, regulations or valid governmental requests. Perfect Definition may also enforce its Terms and Conditions, including investigating potential violations of its Terms and Conditions to detect, prevent or mitigate fraud or security or technical issues; or to protect against imminent harm to the rights, property or safety of Perfect Definition.



8 - Retention Policy
Perfect Definition will process personal data during the duration of any treatment and will continue to store only the personal data needed until asked to erase such data by the client (but of a minimum of 7 years as required by the insurance policy and laws for clients who did undergone any treatment).

9 - Data storage
All Data is held in the United Kingdom. Perfect Definition does not store personal data outside the EEA.

10 - Your rights as a data subject
At any point whilst Perfect Definition is in possession of, or processing your personal data, all data subjects have the following rights:

  • Right of access – you have the right to request a copy of the information that I hold about you.

  • Right of rectification – you have a right to correct data that I hold about you that is inaccurate or incomplete.

  • Right to be forgotten – in certain circumstances you can ask for the data I hold about you to be erased from my records (apart from the legal requirements of the insurance).

  • Right to restriction of processing – where certain conditions apply you have a right to restrict the processing.

  • Right of portability – you have the right to have the data I hold about you transferred to another organisation.

  • Right to object – you have the right to object to certain types of processing such as direct marketing.

  • Right to object to automated processing, including profiling – you also have the right not to be subject to the legal effects of automated processing or profiling.

In the event that Perfect Definition refuses your request under rights of access, Perfect Definition will provide you with a reason as to why, which you have the right to legally challenge. At your request Perfect Definition can confirm what information it holds about you and how it is processed.

11 - You can request the following information:

  • Identity and the contact details of the person or organisation (Perfect Definition) that has determined how and why to process your data.

  • Contact details of the data protection officer, where applicable.

  • The purpose of the processing as well as the legal basis for processing.

  • If the processing is based on the legitimate interests of Perfect Definition and information about these interests.

  • The categories of personal data collected, stored and processed.

  • Recipient(s) or categories of recipients that the data is/will be disclosed to.

  • How long the data will be stored.

  • Details of your rights to correct, erasure, restrict or object to such processing.

  • Information about your right to withdraw consent at any time.

  • How to lodge a complaint with the supervisory authority (ICO).

  • Whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract, as well as whether you are obliged to provide the personal data and the possible consequences of failing to provide such data.

  • The source of personal data if it wasn’t collected directly from you.

  • Any details and information of automated decision making, such as profiling, and any meaningful information about the logic involved, as well as the significance and expected consequences of such processing.

12 - To access what personal data is held, identification will be required
Perfect Definition will accept the following forms of identification (ID) when information on your personal data is requested: a copy of your driving licence, passport, birth certificate AND a utility bill not older than three months. A minimum of one piece of photographic ID listed above and a supporting document is required. If Perfect Definition Makeup is not satisfied with the quality, further information may be sought before personal data can be released. All requests should be made to or by phoning 0208 022 1267 or writing to us at the address further below.

13 Complaints
In the event that you wish to make a complaint about how your personal data is being processed by Perfect Definition you have the right to complain to El Truchan.

The details for each of these contacts are:

El Truchan, Perfect Definition Microblading, Permanent Makeup & Medical Tattoo.

Telephone: 02080221267          or email:

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